Fender Custom Shop Introduces Five Models to 2012 Limited Collection
The Fender Custom Shop has introduced five new models to its 2012 limited collection: four guitars and one bass. The new additions join 10 previously released models.New to the collection is the 1963...
View ArticleNYC Rescue Worker and Fender Unveil Custom Stratocasters Dedicated to 9/11’s...
Last year, in observance of the 10th anniversary of the events of 9/11, the Fender Custom Shop unveiled a trio of commemorative Stratocasters honoring the three major organizations — the New York City...
View ArticleFender Custom Shop Unveils 2013 Custom Collection: Eight Guitars, Two Basses
The Fender Custom Shop’s 2013 Custom Collection presents some of its most sophisticated and meticulously crafted product offerings to date, including eight guitars and two basses. The most distinctive...
View ArticleVideo: A Look Inside the Fender Custom Shop
January is "gear month" in the music industry — when manufacturers and retailers gather at the annual Winter NAMM Show in Anaheim, California, to show and sell what's new for the coming year.With NAMM...
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NAMM 2013: Fender Custom Shop Introduces Ritchie Blackmore Tribute Stratocaster
The Fender Custom Shop is paying tribute to the "anvil" used to forge one of the greatest guitar riffs in rock history, the one from Deep Purple's "Smoke on the Water," by releasing the limited-edition...
View ArticleFender Custom Shop Introduces Eric Clapton "Brownie" Tribute Stratocaster
Fender pays tribute to Eric Clapton’s “Brownie” Fender Stratocaster with the release of its Fender Custom Shop Eric Clapton “Brownie” Tribute Stratocaster. It will be available exclusively through...
View ArticlePickup Winder/Builder Abigail Ybarra, Who Came to Fender in 1956, Retires
The Fender Custom Shop is pleased and wistful to announce that one of its most revered employees, “pickup artist” Abigail Ybarra, is retiring after more than 50 years in the Fender family. In...
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40 Years After "Smoke On the Water," Fender Custom Shop Introduces Ritchie...
The Fender Custom Shop is paying tribute to the "anvil" used to forge one of the greatest guitar riffs in rock history, the one from Deep Purple's "Smoke On the Water," with its limited-edition Fender...
View ArticleJohn Page Classic Guitars: John Page on His New Ashburn Production Model — Video
In the new video below, John Page, a co-founder of the Fender Custom Shop and among the greatest living custom luthiers, describes the thinking and features behind his new Ashburn production-model...
View ArticlePaul Riario Demos John Page Classic Ashburn Guitar — Video
In the video below, Guitar World Tech Editor Paul Riario demos the new double-cutaway, hard-body Ashburn model from John Page Classic. The Ashburn, which was designed by John Page, co-founder of the...
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Fender Custom Shop Introduces Mike Campbell “Heartbreaker” Telecaster — Video
The Fender Custom Shop is proud to introduce the Mike Campbell Limited Edition "Heartbreaker" Guitar. Meticulously reproduced by the team of Dream Makers at the Custom Shop, led by Master Builder Dale...
View ArticleNAMM 2016: Fender Custom Shop's Music Repeater Telecaster Was Inspired by an...
Fender Musical Instruments Corporation (FMIC) and its Custom Shop has unveiled the Music Repeater Telecaster, created by Master Builder Yuriy Shishkov. As part of the Fender Custom Shop 2016 Prestige...
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